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About Us

The Deciding Factor (TDF) is an international provider of business case information, tools, training and consulting.


We offer quick support for:
  • Creating Better Business Cases
  • Prioritizing Projects
  • Comparing Technology Alternatives
  • Establishing investment decision processes
  • Capturing ROI Results
  • Clarifying User Requirements
  • Training Salespeople, Consultants and Analysts


Our Mission

Improve management decision-making by providing innovative tools to more effectively clarify the true business value of important investment options.


Examples of Our Projects

Examples of our projects are as follows:
  • Guided a major, multi-site North American organization in uncovering overlooked tangible payoffs sufficient to justify a crucial $10 million systems investment.
  • Introduced a project investment prioritizing process to a regional Asia-Pacific financial services firm struggling to launch the right combination of major strategies for the ensuing five years.
  • Created, for a global vendor, an executive-level cost-benefit model that was successfully introduced to over 800 organizations.
  • Trained over 400 sales representatives and consultants in North American, Europe and Asia on customized cost-benefit models for closing deals faster.
Craig Eric Sherman, MCSD
Vice President of Technology
craig.sherman@decidingfactor.com
http://craig.sherman.name

Craig Sherman is a Microsoft Certified Developer who has been in the industry for over fifteen years. His expertise is in Client Server and Web Development using the latest technology. Craig has designed, developed and managed many projects, working with such companies as Dow Jones, Chase Manhattan, Merrill Lynch, and Goldman Sachs. He is also noted for his expertise in the area of Usability and Software Ergonomics. Craig has also worked on Wall Street as a portfolio manager and is very knowledgeable of the financial industry. He has a Finance and Economics degree from Temple University and a Masters in Business Administration from St. Peter's College.


Randy Evan Sherman, MCSD
Vice President of Technology

Randy Sherman is a Microsoft Certified Solution Developer who has been in the industry for over ten year. His expertise is in Client Server and Web Development using the latest technology. Randy has designed, developed and managed many projects, working with such companies as Merrill Lynch, Englehard Inc., Merck Inc. A T & T, and Bell Labs. Randy graduated from Drexel University and has developed applications using technology such as Expert Systems, Object Oriented Programming, Client Server and Web Development. Randy has been featured in Information Week - "Technology Workers On The Go", March 13, 1995.