Authored by Jack Keen and Bonnie Digrius, 300 pages, hardcover, John Wiley & Sons, January, 2003. ISBN 0-471-22733-1

Take the mystery – and anxiety – out of maximizing IT value

It is not unusual for companies to scrupulously analyze a fifty-dollar expense report, yet blithely commit millions of dollars to Information Technology projects that statistics show to fail over 50% of the time.

Making Technology Investments Profitable: ROI Roadmap to Better Business Cases applies the authors proven VALUE-on-Demand™ methods to maximizing the business payoff from IT projects.

Jack Keen and Bonnie Digrius’ forward thinking study provides an abundance of practical tools, tips, and techniques for elevating the role of ROI-savvy business cases to become a firm’s prime driver of improved payoff from IT investments.

The book shows managers how to:

• Formulate simple, but powerful ROI business cases that help maximize the value from IT investments.
   
• Develop easy-to-install procedures for selecting and prioritizing competing IT investments.
   
• Implement straightforward methods for tracking IT value during implementation and operation.

The authors include examples and case studies gleaned from their experiences in applying their VALUE-on-Demand methods to over 200 projects in North and South America, Europe and Asia-Pacific.

Studies show that over 50% of all Information Technology projects (IT) fail. These failures not only cost companies millions of dollars in investments but also handicap other strategic initiatives impacted by the IT projects. Flawed usage of business case project justifications is a major, unaddressed cause of these IT value shortfalls. Rather than being an ad hoc, limited-life document with scant management oversight, 21st century business cases must become management’s primary device for identifying, tracking and realizing IT value. Employing their globally acclaimed VALUE-on-Demand™ methodology, Jack Keen and Bonnie Digrius offer proven, easily applied tools for maximizing IT value in Making Technology Investments Profitable: ROI Roadmap to Better Business Cases.” Making Technology Investments Profitable: ROI Roadmap to Better Business Cases provides a welcome, essential guide for CFO’s, CIO’s IT managers, business unit managers, IT sellers and consultants interested in applying simple, but powerful techniques for enhancing IT value.

The value proposition of technology has always been about two things -reducing cost or increasing revenue. In this book, Jack Keen and Bonnie Digrius show companies how to ensure that technology is really doing that. "Making Technology Investments Profitable" is direct and straightforward advice, highly recommended for companies and vendors alike.

“An extraordinary practical, how-to-do-it book. The authors have been there, have the battle scars, and have an important message to communicate and do so with great impact. It should be on every CIO’s and project manager’s desktop.”

“This book is packed full of practical techniques for measuring and powerfully communicating ROI. Every company, large or small, must justify their products or services to both their sales prospects and internal executives.Every businessperson needs this book!”

“Authors Keen and Digrius have created a powerful ensemble of topics that remove the stigma of traditional ROI process as well as offering a rare blend of conventional wisdom combined with practical guidelines, useful appendices, charts, checklists, and anecdotal user experiences. Comprehensive and complete, this book provides a litany of techniques for project success.”